Diggs’ detailed financial reporting drove turnaround at Greenleaf Hospitality

When Ken Diggs began his role as CFO with Greenleaf Hospitality Group Inc. in 2011, he joined a company amid a series of financial challenges.

The Kalamazoo-based firm owned 23 separate business units, including the AA professional Kalamazoo Wings hockey team, the Wings Event Center, the Radisson Plaza Hotel, restaurants, retail shops and parking garages. Of those business units, only the parking garages were profitable, and the company was operating at a $3 million loss, Diggs told MiBiz.

To begin to turn the company around, Diggs first ingrained himself with all of the intricacies of the business. “I was selling merchandise at concerts, I assisted on banquet events and really tried to learn the business and understand how they make money and how they don’t make money,” said Diggs, a winner in the 2016 MiBiz CFO of the Year Awards. To read more click on the link below. https://mibiz.com/specials/cfo-award-profiles/item/23646-diggs%E2%80%99-detailed-financial-reporting-drove-turnaround-at-greenleaf-hospitality